I recently received the Sept/Oct 2010 Women’s Running magazine and there’s a strong chance I may cancel the subscription. The magazine itself has some almost-useful-to-me information, but each time it comes in the mail, I’m reminded that the magazine is really not geared to me as a black female.
Women's Running magazine
Just a glance at recent covers can tell you that. In the two years this magazine has been coming to my house, I don’t ever remember a woman of color on the front of the magazine. Inside the magazine, not one of the articles features a woman of color. Three ads contain a woman of color: One Latina near the beginning of the magazine, then on page 76 (this issue is 80 pages) in the lower left corner and again on the back of the magazine. The only time you see females of color accompanying an article is when they are children. Of course! It’s so uplifting to see young black and brown girls interested in fitness. *eyeroll*
Of course, this is nothing new. Women of color are be used to the dearth of useful information in magazines geared to (white) women. Self, Shape, Women’s Fitness, Prevention, and Fitness Magazine have never pretended to cater to me. That’s why I will never subscribe or read these magazines. But when I saw “Women’s Running” (previously Her Running), I had wrongly assumed that meant all women. If anything, this is extremely clear in the beauty sections, which mainly focus on products geared to those with fair skin and non-kinky hair. In other words, I’m not going to hold my breath expecting an article on which hair care products are best for black women who swim. Which is okay. I don’t need Women’s Running to change to fit me.
I think what astounds me most, is that when you consider the make up of the US Woman’s Track & Field team, it is mostly black women. I do not recall seeing them interviewed in this magazine. However, I do see many interviews from past white Olympians, including those who have never won a medal. When I go running in my neighborhood the young Latinas and older Asian women put rest to the belief that only white women run. When I join a race and see so many black women of various ages, I refuse to believe the image these magazines give me. There is a reason that I follow @blackgirlsrun on Twitter.
Sadly, there’s not many options for me out there. Heart & Soul magazine has a very, very limited fitness section. I used to subscribe to this magazine for years, but figured it was time to let go when I only wanted to read one article from it. Instead, I’ll continue what I’ve been doing; sending out tweets and blog posts asking black female athletes for tips. Word of mouth is strong among black women. We have that going for us.
Hopefully, I’ll learn of a useful-to-me magazine.
