I got an email from Telecom TV with the screaming headline:
Oh dear! 52 per cent of consumers don’t want an iPad
I know, right? So I click the link and start reading. Keep in mind that Martyn Warwick will never be called a fan of Apple or Steve Jobs.
?Last month, before the new device was launched, an earlier survey showed that 26 per cent of consumers who were aware of the hype surrounding the imminent arrival of the iPad had no interest in buying one.
Now a follow-up study indicates that, as the Retrevo blog puts it, Apple has suffered “a failure to convince any new buyers to consider the iPad.” It adds, “Not only did Apple fail to convince new buyers, it may have lost many potential buyers who now say they don’t think they need an Apple tablet computer.”
That’s because, to quote Retrevo again, “Consumers lost interest after the [iPad] announcement. Retrevo’s study asked consumers whether or not they had heard about the tablet before the tablet was introduced and again after the announcement. The word definitely got out as the number of respondents saying they had heard about the tablet rose from 48% shortly before the announcement to over 80% after the media frenzy on January 27th.”
Wow, right? But guess what? I’m not a tech person and I’ve never heard of Retrevo before this article. I’m not going to just take this at face value. I want to know the polling size, how the people were selected, the questions…in other words, the details. So, I searched for “Retrevo ipad survey” (without the quotes) and noticed a link to MacDailyNews at the top of the search results touting the same exact survey.